Workshop description
| Date: on demand |
| Duration: 8 hours |
| Place: Mobile Academy HQ |
| Seats: 10 |
| Snacks, coffee, fun |
| Lunch is not included |
You’ve made it! You’ve submitted your app, the one you and your team have been working on for so long, in the app store. You’re proud of your work and go out for drinks to celebrate.
Now what?
Regardless of type of service, apps can only survive on a competitive market if they have a great user base and user retention.
This workshop will teach you all the proper channels for marketing your mobile app that will allow you to reach your target audience with the highest return of investment.
- Marketing & digital professionals
- Business developers who need to take the most sensitive financial decisions
- Social media managers
- Communication specialists
- Sales managers
- Stats about the local and global mobile apps environment that will allow you to understand who your target audience is and where and how you should spend effort to reach it;
- How to properly create an online campaign for your mobile app
- How to grow retention once you acquire a relevant user base
10:00 – 10:30 Welcome and introductions
10:30 – 10:45 Spot on targeting your audience & exercise
10:45 – 11:00 Contextual stats (Romania & Worldwide)
11:00 – 11:30 Principles of great mobile app design
11:30 – 11:45 Break
11:45 – 12:00 Marketing metrics
12:00 – 13:00 Essential online marketing tools explained – Focus on Facebook Ads
13:00 – 14:00 Lunch break
14:00 – 15:30 Essential online marketing tools explained – Focus on Google AdWords
15:30 – 15:45 Break
15:45 – 16:00 Other type of online marketing campaigns
16:00 – 17:00 User onboarding process & retention strategies
17:00 – 17:15 Analytics
17:15 – 18:00 Overview. Q&A
