Marketing for Mobile Apps

150 

Date: 9 Sep 2017. Discounts might apply for groups.

In stock

Workshop description

Date: 9 Sep 2017
Duration: 8 hours
Place: Mobile Academy HQ
Seats: 10
Snacks, coffee, fun
Lunch is not included

You’ve made it! You’ve submitted your app, the one you and your team have been working on for so long, in the app store. You’re proud of your work and go out for drinks to celebrate.

Now what?

Regardless of type of service, apps can only survive on a competitive market if they have a great user base and user retention.

This workshop will teach you all the proper channels for marketing your mobile app that will allow you to reach your target audience with the highest return of investment.

  • Marketing & digital professionals
  • Business developers who need to take the most sensitive financial decisions
  • Social media managers
  • Communication specialists
  • Sales managers
  • Stats about the local and global mobile apps environment that will allow you to understand who your target audience is and where and how you should spend effort to reach it;
  • How to properly create an online campaign for your mobile app
  • How to grow retention once you acquire a relevant user base

10:00 – 10:30 Welcome and introductions

10:30 – 10:45 Spot on targeting your audience & exercise

10:45 – 11:00 Contextual stats (Romania & Worldwide)

11:00 – 11:30 Principles of great mobile app design

11:30 – 11:45 Break

11:45 – 12:00 Marketing metrics

12:00 – 13:00 Essential online marketing tools explained – Focus on Facebook Ads

13:00 – 14:00 Lunch break

14:00 – 15:30 Essential online marketing tools explained  – Focus on Google AdWords

15:30 – 15:45 Break

15:45 – 16:00 Other type of online marketing campaigns

16:00 – 17:00 User onboarding process & retention strategies

17:00 – 17:15 Analytics

17:15 – 18:00 Overview. Q&A

  • Andreea Mihaescu
    Andreea Mihaescu App Marketing Trainer

    Andreea has five years experience in online marketing, three of them in a mobile – first company that has launched more than a few mobile startups, globally. She’s worked for Google and IBM, as a digital strategist, and even had her own startup, a mobile application that allowed women to easily swap clothes with one another.

Workshop description

Experience level

Essentials, Medium

When

On demand/Not scheduled

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