Online Marketing for Mobile Users

150 

Discounts might apply for groups.

In stock

Workshop description

Date: 25 Nov 2017
Duration: 8 hours
Place: Mobile Academy HQ
Seats: 10
Snacks, coffee, fun
Lunch is not included

The “Online Marketing for Mobile Users” course offers an overview of the mobile landscape both in Romania and worldwide, so that you can understand and target the smartphone users.

Guided by Auras Geambasu, our Online Marketing Manager, you will learn valuable insights on how to target mobile users and you will work on custom mini online marketing campaigns designed only for smartphones users.

You will learn how Google Adwords works and how you can create targeted search & display campaigns for mobile users, you will find new ways to engage with Facebook & Instagram users, while exercising with the most useful features in Facebook Insights & Ads Manager.

  • Account Executives/Managers, Social Media Managers
  • Online Marketing and/or Digital Managers
  • Marketing and/or Sales Managers
  • How to better target your mobile visitors and/or future customers
  • How to create online marketing campaigns for mobile users

10:00 – 10:30 Welcome and introductions

10:30 – 11:30 Overview of the mobile usage both in Romania and worldwide

11:30 – 11:45 Break

11:45 – 13:00 Exercise

13:00 – 14:00 Break

14:00 – 15:30 Essential online marketing tools explained (focus on Google Adwords & Analytics + Facebook Ads & Insights)

15:30 – 15:45 Break

15:45 – 17:30 Exercise: creating an online marketing campaign

17:30 – 18:00 Key takeaways and next steps

  • Auras Geambasu
    Auras Geambasu Online Marketing

    Auras has a varied experience in online marketing both in-house and in digital agencies. As more and more of the marketing efforts are moving to mobile devices, he thinks that a better collaboration between mobile devs and marketing people is crucial.

Workshop description

Experience level

Essentials, Medium

When

November

Date

13 May 2016

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