Workshop description
| Date: on demand |
| Duration: 8 hours |
| Place: Mobile Academy HQ |
| Seats: 10 |
| Snacks, coffee, fun |
| Lunch is not included |
The “Online Marketing for Mobile Users” course offers an overview of the mobile landscape both in Romania and worldwide, so that you can understand and target the smartphone users.
Guided by Auras Geambasu, our Online Marketing Manager, you will learn valuable insights on how to target mobile users and you will work on custom mini online marketing campaigns designed only for smartphones users.
You will learn how Google Adwords works and how you can create targeted search & display campaigns for mobile users, you will find new ways to engage with Facebook & Instagram users, while exercising with the most useful features in Facebook Insights & Ads Manager.
- Account Executives/Managers, Social Media Managers
- Online Marketing and/or Digital Managers
- Marketing and/or Sales Managers
- How to better target your mobile visitors and/or future customers
- How to create online marketing campaigns for mobile users
10:00 – 10:30 Welcome and introductions
10:30 – 11:30 Overview of the mobile usage both in Romania and worldwide
11:30 – 11:45 Break
11:45 – 13:00 Exercise
13:00 – 14:00 Break
14:00 – 15:30 Essential online marketing tools explained (focus on Google Adwords & Analytics + Facebook Ads & Insights)
15:30 – 15:45 Break
15:45 – 17:30 Exercise: creating an online marketing campaign
17:30 – 18:00 Key takeaways and next steps
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Auras Geambasu Digital Marketing & Project ManagerAuras has a varied experience in online marketing both in-house and in digital agencies. As more and more of the marketing efforts are moving to mobile devices, he thinks that a better collaboration between mobile devs and marketing people is crucial.
