ASO (App Store Optimization) Essentials


Date: on demand. Discounts might apply for groups. Contact us for a B2b workshop.

In stock

Workshop description

Date: on demand
Duration: 8 hours
Place: Mobile Academy HQ
Seats: 10
Snacks, coffee, fun
Lunch is not included

This workshop will help you understand how mobile apps are found, listed and ordered in every app store.

You will also find how to increase the downloads with simple and actionable tactics, without spending all your marketing budget.

Bonus: complimentary free mentoring and ASO feedback for your mobile app

  • Mobile app and game developers
  • Apptrepreneurs
  • Marketing and digital professionals
  • Entrepreneurs and even students who wish to become app developers
  • What is App Store Optimization?
  • The principles of ASO
  • How to do App Market Research
  • Google Play vs App Store vs Windows Store vs BlackBerry World
  • How to organic increase your downloads
  • Where to find and how to use keywords that put your app at the top of search engine rankings
  • ASO Tools
  • How to choose the right visuals and keywords
10:00 – 10:30  Introduction
10:30 – 11:10 Introduction to ASO
11:10 – 11:30 Break
11:30 – 12:10 ASO Elements and Tools
12:10 – 12:50 Lunch break
12:50 – 13:30 How to make it on the App Store
13:30 – 14:30 How to make it on Google Play
14:30 – 14:40 Break
14:40 – 15:40 Other mobile app stores
15:40 – 15:50 Break
15:50 – 16:50 How to increase revenue
16:50 – 17:00 Break
17:00 – 17:50  Q&A with app analysis
17:50 – 18:00 Conclusions
  • Ivona Băbărelu
    Ivona Băbărelu ASO Trainer

    Ivona is a startup enthusiast that started working as a market researcher and got in love with technology startups. Working as marketing manager for different startups, she hopes to create the first Romanian unicorn.

Do I need to bring any device to the workshop?

Your laptop/tablet would be necessary for using the ASO tools presented

Do i need to have a published mobile app to attend this workshop?

No, it is not mandatory to already have a mobile app of your own. We can work on the exercises with our own suggested apps or other participant’s apps.

Do i need to know SEO first ?

No, because SEO rules do not apply on App Store search algorithm

Workshop description

Experience level



On demand/Not scheduled



Start typing and press Enter to search