Product Management Essentials


Date: On demand. Discounts may apply for larger groups.

In stock

Workshop description

Date: On demand/Soon
Duration: 8 hours
Place: Mobile Academy HQ
Seats: 10
Snacks, coffee, fun
Lunch is not included

Product Management skills are critical in any product team, in startups or big companies.

This workshop synthesizes the essentials of the topic, with hands-on exercises and case studies.

Topics covered:

  • Role of a Product Manager;
  • Product life cycle;
  • Product development flow;
  • Canvases & hypotheses;
  • Lots of useful tools: Pirate metrics, Vanity vs. Actionable metrics, Kano model, Hooked model, Jobs to be done, Feature audit, Microinteractions.


  • Identifying product examples in different stages of the BCG Matrix;
  • Coming up with a new feature for a product;
  • Listing hypotheses and choosing experiments for a new product;
  • Interactive product roadmap simulation.
  • Product Owners
  • Jr. Product Managers
  • Business Analysts
  • Startup teams
  • Product Marketing Managers
  • Project Managers
  • UX Designers
  • Customer-facing Developers
  • Overview of product lifecycle
  • Critical moments in product development: Problem/Solution Fit and Product/Market Fit
  • Building hypotheses and testing them
  • Decision making in the product team; Prioritization methods
  • Specifics of product management for mobile apps

10:00 – 10:30 Welcome and introductions

10:30 – 11:30 Product lifecycle 101: overview and case studies

11:30 – 11:45 Break

11:45 – 13:00 Lean Canvas, Opportunity Assessment

13:00 – 14:00 Lunch break

14:00 – 15:00 Using hypotheses: overview and hands-on exercise

15:00 – 15:30 Decision making 101: Prioritization techniques, Intro to product roadmaps

15:30 – 15:45 Break

15:45 – 17:00  Roadmap planning simulation

17:00 – 17:30 Key takeaways and next steps

  • Bulent Duagi
    Bulent Duagi Product Management

    Billy loves building useful products and has a rich corporate experience from Bitdefender, Vodafone and Adobe. He is active in the local Product community and occasionally contributes to startup programs as a mentor.

Do I need previous knowledge for this workshop?

Having previous experience developing products is a plus but it’s not mandatory.

Is there any pre-work required?

It’s recommended to read this article.

Do I need to bring any device to the workshop?

Yes, it’s recommended to bring your laptop and smartphone.

Workshop description

Experience level



On demand/Not scheduled

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