Don’t miss the last month’s most important news regarding mobile apps. We hope you’ll enjoy the list we’ve provided you with & stay tuned for next month !
Launches & acquisitions
Iodine launches first Apple CareKit app for mental health
Start app is designed to help improve the management of depression and reduce the trial-and-error period of treatment. It aims to cut the time between diagnosis and identifying suitable treatment by tracking progress in the app and providing reports which can be shared with healthcare providers.
AP News’ mobile app serves news tailored to individuals
The publication is supporting individual consumption of news on mobile devices with a range of features that allow users to find the experience and news they want. Users are able to input their location through GPS, which then incorporates local news and features current weather conditions at the top of the homepage.
Hyundai simplifies driving by integrating mobile services into one app
MyHyundai facilitates driving through things like service-scheduling, updated car care tips & videos, destination search. Previously, these things could be done through 2 different apps : Blue Link and Car Care.
Citymaps arrives at its destination, gets acquired by TripAdvisor
Even though there are numerous mapping apps, Citymaps offers plenty of handy information, by focusing on points of interests. Since TripAdvisor is a very widely-known app for traveling, people are now provided with more accurate and detailed information, even in offline mode, which makes the journey ideal.
Events & announcements
The Solution for App to App Linking
When implemented in an app, the new project Roots SDK automatically detects website/app connections and will deep link into the destination app if is installed. If not, the corresponding website will load instead. If there’s no corresponding website, the appropriate App/Play Store page will open.
Pepsi’s new mobile platform capitalizes on millennials’ music-streaming habits
The new platform, which also leverages partnerships with Shazam, MTV and iHeartMedia, lets emerging artists share their stories and art with fans through social media activations and influencer networks.
Google Pops the Bubble of Pop Up Ads
Google makes content more more easily readable and accesible, by punishing techniques such as popups and interstitials, things that annoy everyone.
Google Wallet debuts automatic transfers so you can skip “cashing out”
Users will now be able to select a bank account or debit card for automatic transfers within the app or via the web. Once enabled, you won’t have to manually “cash out” money from your Wallet balance – it will just automatically become available.
Uber adds ride-sharing buttons to retailers’ mobile-optimized location pages
This helps companies drive more in-store traffic based on consumers’ “near me” searches and also garners more revenue for Uber, which can potentially reach new audiences with this partnership.
Apple upgrades iOS after spyware finding
Apple customers must download the latest version of iOS to protect themselves against potential security exploits.
Good to read
The case for a Material Dark culture on Android
Material Dark is what we should push for in Google’s apps and in every app that we use and care about.
Apple may be building a Snapchat-like video app
Like Snapchat, the new app is supposed to be easy to use with one hand for video recording, and users will be able to swipe between various filters or add drawings.
The Past, Present, and Future of App Indexing
App indexing is all about app discovery: letting people discover your app based on what’s inside by exposing its contents upfront.
Underestimate the Power of ASO at Your Risk
Since people decide within 3 seconds whether to use your app or not, it’s essential to create a lasting impression, and these tips might be exactly what a convincing app needs.
The Top Investors in Mobile Performance Advertisin
As the app stores grow by thousands of apps each day and consumers’ choices expand, many Fortune 1000 technology companies are turning to mobile performance campaigns in order to gain coveted space on consumers’ smartphones and tablets, Opera Mediaworks observes today in its quarterly mobile marketing report.
Things You Should Consider Before Launching A Game Development Project
You will find many useful tips, and a good concept, advertising campaign and catchy graphics are only the basic ones.
The Ultimate Guide to Mobile App Engagement
This guide provides figures, metrics, tools and tips to make your engagement challenge seem a little less formidable, or hopefully a lot.
